Introduction:
As the Head of Design at Wasserman, I was entrusted with the task of elevating the quality of our design outputs and instituting effective processes within our system. This role allowed me to oversee a talented team of five internal designers, while also fostering collaborations with external team members. Our primary objective was to deliver outstanding work in response to client briefs.
This project was a hands on job from concept to completion working with strategy.
Project Brief:
Our challenge on this occasion was to lend our creative prowess to Lenovo's annual kickoff, with the aim of making it notably more imaginative and engaging than the previous year.
Our inspiration was drawn from a central theme and key visuals.
Our Strategy & Accomplishments:
- Initially, we formulated a comprehensive pitch deck embodying our creative direction and strategy, tailor-made for Lenovo's requirements.
- We established a productive partnership with TAG Agency, utilizing their expertise to generate the motion components necessary to bring our concept to fruition.
- I spearheaded the project throughout its lifecycle, ensuring successful delivery in alignment with our initial vision.
Enclosed is the pitch deck that not only won us the project, but also set the foundation for us to deliver an unprecedentedly creative Lenovo Kickoff. My approach, while grounded in professional rigor, retains a playful essence, celebrating the joy and excitement inherent to the design process.
This document encapsulates a model approach that can be adapted and customized to cater to a wide range of future projects. Its structured format and clarity of communication render it a versatile tool for your reference. Your creative journey can be adapted, evolved, and refined based on the needs and specifics of each new challenge you undertake.
Mb is a Senior creative in Product design, Branding and Marketing based in Amsterdam.
