Introduction:

I had the privilege of serving as the Director of Marketing for THE VIEW, a burgeoning startup, where I was able to contribute significantly to the company's visual and product introduction strategy.
As the second employee on board, I was entrusted with a key role in shaping the company's marketing trajectory from its inception thus promoting me to managing director after 4 months.

Our primary goal was to craft a comprehensive 6-12 month brand strategy. This entailed devising a flexible 2-3 year roadmap that we could revisit and fine-tune every 3-6 months to remain adaptive
and responsive to market trends and business needs.

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Our Strategy & Accomplishments:

1. We defined a clear Marketing Direction and Strategy to ensure consistent brand communication and to guide our growth initiatives.
2. We redesigned and optimized the landing page, enhancing its user experience and conversion potential.
3. We undertook a similar endeavor for our web application design, refining its functionality and user interface to bolster user engagement and retention.
4. A crucial part of our strategy involved Strategic Discovery - we delved into market analysis, customer behavior studies, and competitive benchmarking to inform our strategic decisions.
5. We also facilitated Product Design Sprints, aimed at exploring new functionalities. These iterative sessions allowed us to rapidly prototype, test, and validate new features, thereby keeping our product evolution agile and customer-centric.

In summary, my role at THE VIEW was a dynamic blend of marketing strategy, UX design, and product innovation. We strived not only for the rapid growth of the company but also for creating an impactful and lasting brand identity in the market. The flexibility and responsiveness embedded in our strategic approach ensures it can be adapted and scaled for diverse business contexts and future growth opportunities.

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More work can be seen on asking.

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We had work to do

From the beginning The View was just an idea.

After having many meetings with the board members my role was to pitch the idea of what The View was.

This started with the concept of “Being human”, Great experiences make great stories.

One of the first goals was to convince them of a brand change that would align with the brand strategy.

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Then followed:

Scaling up with the development team
Connecting with partnered agencies to assist in delivering executables

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